What should every company be monitoring?

Just came across a very interesting blog, Started by Cameron Olthuis on his blog, Pronet advertising:

  1. Company name
  2. Company URL
  3. Public facing figures
  4. Product names
  5. Product URLs
  6. The industry “hang outs”
  7. Employee activity/blogs
  8. Conversations
  9. Brand image
  10. Competitors
  11. Images/video like YouTube, Flickr, TVEyes, Google Video and Yahoo Video
  12. Tags and Social search tools like del.icio.us
  13. Social Voting tools like digg.com
  14. Memetrackers like Techmeme.com
  15. “Advanced Listening”
  16. Feedback URL and link threads
  17. “Voice of the Customer” log to track sentiment, instance, and/or voice.
  18. Develop new roles to such “Brand Monitor” or “Blogosphere Watcher”
  19. Self-clipping services like Google or Yahoo alerts for keyword mentions, but also audio and video hits as well…services like PODZINGER for example to ascertain conversational audio levels
  20. Media mentions by news features in search engines such as Google or Yahoo
  21. Relevant media news wires, such as Reuters (Intl.), AP News (U.S.), U.S. Newswire, CCN Matthews (U.K., Canada, Intl.), CNW Group (Canada), Mercopress (South Africa), allAfrica (Africa, general) and HR Net (Eastern Europe).
  22. Utilize RSS and aggregators like Bloglines in order to aggregate, integrate and assimilate all relevant incoming and outgoing moments of truth.
  23. Use wikis like PmWiki to discuss and debate pretty much everything from 1-19 and most importantly attempt to turn all the talk/conversation into walk/action.
  24. Repeat steps 1-20 to look outside of your own circle. Evolve the perspective from yourself, through your direct competitive set to your indirect competitive set and ultimately to your aspirational/non-endemic/non-competitive set. This is where you want to follow the leaders so to speak – Apples, Nikes, Googles or whichever company you admire.
  25. Create a PROACTIVE capability/budget in order to QUICKLY execute against everything you’re monitoring.
    Conversely, have a REACTIVE process in place to comprehensively and compellingly respond, especially when you’re on the bumpy receiving end of the stick.
  26. Search Term Volume
  27. Search Term Rank
  28. Relevant Wikipedia Entries
  29. Third Party Influencers
  30. Key Stakeholders
  31. Press release pickups
  32. Blog pickups using services like Technorati

What are your thoughts on this list? Would you add/take away anything?

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5 responses to “What should every company be monitoring?

  1. VERY impressive list!, this SERIOUSLY should be generalized as an academic material and taught in current business school in some class. AND, practiced by all companies!.

  2. Pingback: How to Track Your Online Buzz : Ameel’s Career & MBA Exposition (ACME)

  3. I agree that it is a comprehensive list & I’ll be adding it to my resources as well as sharing it.

    I’ve been doing it manually for over a year. Radian6 offers a great solution for monitoring brands online.

  4. Freaky. I met Connie in soho in London, then she appears on your blog here in brum. Odd world!

  5. Pingback: chamtech » Blog Archive » Tech news links 25/04/08 - technology news, comment and views

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